The Eatwild Store: Marketing Grassfed Products Profitably

Marketing Grassfed Products Profitably by Carolyn Nation.

Do you know what you're selling and who your customers are? This new book, by Allan Nation's wife, goes beyond the basics to show you how to make your grassfed products stand out from the competition, and shares low and no-cost marketing strategies that anyone can use to increase sales and profits.

Most grassfarmers begin their marketing at farmers markers. These venues can be a lot of work, but they serve as an important step in growing your profits. Marketing Grassfed Products Profitably shows how to maximize the time spent at farmers markets to build a loyal customer base, and also offers suggestions on setting up a farm store, including utilizing all the resources on your grass farm to rise above the competition.

Chapters include internet selling, database marketing, Buyers Clubs, pricing, and how to address price objections. It explains how to put a professional spin on everything from your invoices to your incoming phone calls. And it offers numerous examples of marketers who are thinking outside the box to make their grassfed businesses one-of-a-kind.

Allan Nation writes in the Preface: "There have been whole books written about gender differences and their effects on marketing, however, I hope I have shoe with a few examples why a woman probably should be doing the ranch's consumer marketing. While this book is written by a woman with a female audience in mind, the marketing principkles are universal. With this book, those guys among us can learn to be better marketers awe well, and maybe have a better understanding of our spouses, too. "

<©>2010. Softcover. 368 pages.